Author • Expert • Bestseller
Showcase your expertise and get prospective clients seeking you out by publishing your book. You'll learn how to hit Bestseller status on Amazon, keep the book selling long-term, and bring in leads.
That’s what happens when you're the one who "wrote the book" on what you do. But not just any book. You need a showcase book that helps your ideal clients:
- “get” what you do
- feel a connection with you
- recognize the pain caused by the problem you solve
- understand and believe that you can deliver results
Oh, and just one more thing:
It has to sell.
If you miss any of those key elements with your book, it will join the millions of books already in Amazon’s junkyard. Unfortunately, most self-published authors miss all five of these key elements.
I know, because I’ve been helping my clients publish their books since 2012. I’ve seen what happens when people get it right, and what happens when they get it wrong.
Did you know that most self-published books sell fewer than 100 copies? That’s not 100 copies a month or 100 copies a year. It's 100 copies total—ever. (Including the author's mom.) You can imagine how many clients the authors get from that.
Nobody is born knowing how to publish a successful book, but anyone can learn. You don’t even have to be a good writer—or a writer at all, for that matter.
Here’s what you'll learn in this course:
- How to finish and publish your book quickly and professionally—whether you're an ace writer or you flunked English in school
- Two ways you can complete your manuscript without writing at all
- How to structure your book to showcase your expertise and get prospective clients wanting more
- How to use your book to bring in qualified leads for your business—and what to do with them once they join your mailing list
- How to make your book a bestseller—and keep it selling in the long term, to keep bringing you a steady stream of leads month after month
- How to maximize your return on investment from your book with multiple income streams on the back end
If you're ready to write a top-quality book that stands up to anything you see in the bookstore, establishes your authority, and brings you qualified leads month after month, this course is for you.
What's inside:
- Module 1: Planning your Showcase Book
- Getting clear on your book's message
- Laying out your process to form the blueprint for your book
- Brainstorming freebies to turn readers into leads
- Module 2: Designing your Book to Sell
- Researching the competitive landscape to create a Unique Selling Proposition for your book
- Developing your irresistible hook
- Keyword and category research for organic sales on Amazon
- Packaging your book to maximize sales
- Module 3: Writing your Book—Quickly!
- The framework for writing your book quickly
- How to create your book from your workshop or e-course
- How to create your book from your signature speech
- How to create your book by speaking
- How to create your book by writing
- How to publish your book
- Module 4: Setting up for Leads
- Choosing the most effective freebies to offer
- Building the freebies using tools you already have
- Setting up the systems to nurture your readers into fans automatically
- Module 5: Launching to Bestseller
- The anatomy of a successful launch
- Launch case study: DOs, DON'Ts, and lessons learned
- Getting support to maximize your launch
- Essential launch infrastructure (what you need, what you don't, and how to set it up)
- Low-cost, effective ads to propel your book to bestseller (including how much to spend, where, and how to set it up)
- Module 6: Selling your Book Long-Term
- Setting up profitable ads to keep your book selling, bringing in leads, and making you money in the long term
- Optimizing your funnel to increase sales and profits
Value: $6,000
More importantly, what's the value of the added authority and visibility of publishing THE book on Your Thing? What's the value of being a bestselling author (a title you get to keep forever)? What's the value of just one more client coming in through this system? And what's the value of having a steady, reliable stream of prequalified leads coming to you, already bought in to your expertise and already having spent money with you?
But you don't have to pay $14,000, $6,000, or even $3,000. Instead, you can get started for only $297 today, then 3 more payments of $297. Just fill in your information on the right side of this page to get instant access to all the videos, all the audios files, the transcripts, handouts, worksheets—everything.
If you implement everything that I show you in this course, and you don't end up with a bestselling book that brings you leads, I will give you 100% of your money back AND run a brand new launch for you, to get your book to bestseller. I'm so confident, I'll give you a whole year to try it.
About the Instructor
Cara Stein is an idealist who has stopped trying to play it cool. She believes the only reason people don’t like business or marketing is that they don’t know how to do it well—yet. She's often praised for her no-bullshit style and her wry humor.
Cara has been helping people finish and publish their books since 2012. She’s guided over 200 books through the publishing process. She’s also the author of five books of her own, including How to be Happy (No Fairy Dust or Moonbeams Required), Getting Unstuck, and Finish and Publish: Write the Book You’ve Always Wanted to Write. Her peeves include chipmunks, fakery, and the word “peeve.”
Praise
“Perfect! Could not be happier. I look forward to doing more with Cara.”
—Leonard Zerman
“Cara was a joy to work with. Super quick, super efficient with outstanding professionalism. HIGHLY RECOMMENDED!”
—Terriane Palmer-Peacock
“Cara offers an amazing service - She is responsive, creative, objective, and detail oriented. A real pleasure to work with. We will definitely work with her again and are already discussing the next project with her.”
—Eliot Burdett
“Cara S. is an outstanding book and book cover designer. I was more than pleased with her skills and her personality. She is worth her fees and I would hire her again in the future without hesitation.”
—Michele Silvera
“Cara is highly-skilled and communicative, and does top-quality work. She was very professional and proactive, anticipating my needs before I even mentioned them. She added value to my project above and beyond what was required. Cara is incredibly personable and easy to work with.”
—Sara Hohn
“I had such a great experience working with Cara Stein! She is very capable and did exactly what she promised. I enjoyed her intelligence and sense of humor as well. Next time I need to hire someone for a similar project, I will definitely want to work with her again.”
—Beth Niebuhr
“The only ghostwriter I've ever worked with who really GETS it and can write in your voice...only better. Absolutely nailed it and delivered a perfect product.”
—Ari Meisel
“Great writer and proofreader, she will be an asset to your team.”
—John Adams
“Terrific to work with. Very knowledgeable – helped me beyond the scope of the project. Using Cara will make your life easier!”
—Ann Ward
“LOVE IT! ...You have taken a good idea and turned it into a great book. Thank you!!!”
—Glenn Gow
“An awesome person to work with!!! She deserves 10 stars!”
—Murry J. Evans
“Very few people put the time, energy and attention into their clients' work the way Cara does. She made sure my book was presented compellingly in the Kindle format, without compromising quality. Because of that, we're positioned to bring in more sales and experience more growth being on a new, rapidly growing platform on Amazon. I'll continue to use her again and again, and refer her to anyone that needs to convert their book to Kindle to increase sales.”
—Jonathan Mead
That’s what happens when you're the one who "wrote the book" on what you do. But not just any book. You need a showcase book that helps your ideal clients:
- “get” what you do
- feel a connection with you
- recognize the pain caused by the problem you solve
- understand and believe that you can deliver results
Oh, and just one more thing:
It has to sell.
If you miss any of those key elements with your book, it will join the millions of books already in Amazon’s junkyard. Unfortunately, most self-published authors miss all five of these key elements.
I know, because I’ve been helping my clients publish their books since 2012. I’ve seen what happens when people get it right, and what happens when they get it wrong.
Did you know that most self-published books sell fewer than 100 copies? That’s not 100 copies a month or 100 copies a year. It's 100 copies total—ever. (Including the author's mom.) You can imagine how many clients the authors get from that.
Nobody is born knowing how to publish a successful book, but anyone can learn. You don’t even have to be a good writer—or a writer at all, for that matter.
Here’s what you'll learn in this course:
- How to finish and publish your book quickly and professionally—whether you're an ace writer or you flunked English in school
- Two ways you can complete your manuscript without writing at all
- How to structure your book to showcase your expertise and get prospective clients wanting more
- How to use your book to bring in qualified leads for your business—and what to do with them once they join your mailing list
- How to make your book a bestseller—and keep it selling in the long term, to keep bringing you a steady stream of leads month after month
- How to maximize your return on investment from your book with multiple income streams on the back end
If you're ready to write a top-quality book that stands up to anything you see in the bookstore, establishes your authority, and brings you qualified leads month after month, this course is for you.
What's inside:
- Module 1: Planning your Showcase Book
- Getting clear on your book's message
- Laying out your process to from the blueprint for your book
- Brainstorming freebies to turn readers into leads
- Module 2: Designing your Book to Sell
- Researching the competitive landscape to create a Unique Selling Proposition for your book
- Developing your irresistible hook
- Keyword and category research for organic sales on Amazon
- Packaging your book to maximize sales
- Module 3: Writing your Book—Quickly!
- The framework for writing your book quickly
- How to create your book from your workshop or e-course
- How to create your book from your signature speech
- How to create your book by speaking
- How to create your book by writing
- How to publish your book
- Module 4: Setting up for Leads
- Choosing the most effective freebies to offer
- Building the freebies using tools you already have
- Setting up the systems to nurture your readers into fans automatically
- Module 5: Launching to Bestseller
- The anatomy of a successful launch
- Launch case study: DOs, DON'Ts, and lessons learned
- Getting support to maximize your launch
- Essential launch infrastructure (what you need, what you don't, and how to set it up)
- Low-cost, effective ads to propel your book to bestseller (including how much to spend, where, and how to set it up)
- Module 6: Selling your Book Long-Term
- Setting up profitable ads to keep your book selling, bringing in leads, and making you money in the long term
- Optimizing your funnel to increase sales and profits
Value: $6,000
Plus, if you sign up today, you'll also get these bonuses:
-
Group Power Calls twice a month, so you can get laser coaching and answers to your specific questions (Value: $7,200 / year)
-
Membership in our private discussion group—it’s like having your own built-in mastermind group! (Value: $1,197 / year)
-
Backstage access to my next launch, where I apply the exact process in this course to create and launch my next book (Value: $497)
The bonuses alone are worth $8,894 in the first year, and you get access to them for the lifetime of the course.
But more importantly, what's the value of the added authority and visibility of publishing THE book on Your Thing? What's the value of being a bestselling author (a title you get to keep forever)? What's the value of just one more client coming in through this system? And what's the value of having a steady, reliable stream of prequalified leads coming to you, already bought in to your expertise and already having spent money with you?
But you don't have to pay $14,000, $6,000, or even $3,000. Instead, you can get it all for only $997. Just fill in your information on the right side of this page to get instant access to all the videos, all the audios files, the transcripts, handouts, worksheets—everything.
If you implement everything that I show you in this course, and you don't end up with a bestselling book that brings you leads, I will give you 100% of your money back AND run a brand new launch for you, to get your book to bestseller. I'm so confident, I'll give you a whole year to try it.
About the Instructor
Cara Stein is an idealist who has stopped trying to play it cool. She believes the only reason people don’t like business or marketing is that they don’t know how to do it well—yet. She's often praised for her no-bullshit style and her wry humor.
Cara has been helping people finish and publish their books since 2012. She’s guided over 200 books through the publishing process. She’s also the author of five books of her own, including How to be Happy (No Fairy Dust or Moonbeams Required), Getting Unstuck, and Finish and Publish: Write the Book You’ve Always Wanted to Write. Her peeves include chipmunks, fakery, and the word “peeve.”
Praise
“Perfect! Could not be happier. I look forward to doing more with Cara.”
—Leonard Zerman
“Cara was a joy to work with. Super quick, super efficient with outstanding professionalism. HIGHLY RECOMMENDED!”
—Terriane Palmer-Peacock
“Cara offers an amazing service - She is responsive, creative, objective, and detail oriented. A real pleasure to work with. We will definitely work with her again and are already discussing the next project with her.”
—Eliot Burdett
“Cara S. is an outstanding book and book cover designer. I was more than pleased with her skills and her personality. She is worth her fees and I would hire her again in the future without hesitation.”
—Michele Silvera
“Cara is highly-skilled and communicative, and does top-quality work. She was very professional and proactive, anticipating my needs before I even mentioned them. She added value to my project above and beyond what was required. Cara is incredibly personable and easy to work with.”
—Sara Hohn
“I had such a great experience working with Cara Stein! She is very capable and did exactly what she promised. I enjoyed her intelligence and sense of humor as well. Next time I need to hire someone for a similar project, I will definitely want to work with her again.”
—Beth Niebuhr
“The only ghostwriter I've ever worked with who really GETS it and can write in your voice...only better. Absolutely nailed it and delivered a perfect product.”
—Ari Meisel
“Great writer and proofreader, she will be an asset to your team.”
—John Adams
“Terrific to work with. Very knowledgeable – helped me beyond the scope of the project. Using Cara will make your life easier!”
—Ann Ward
“LOVE IT! ...You have taken a good idea and turned it into a great book. Thank you!!!”
—Glenn Gow
“An awesome person to work with!!! She deserves 10 stars!”
—Murry J. Evans
“Very few people put the time, energy and attention into their clients' work the way Cara does. She made sure my book was presented compellingly in the Kindle format, without compromising quality. Because of that, we're positioned to bring in more sales and experience more growth being on a new, rapidly growing platform on Amazon. I'll continue to use her again and again, and refer her to anyone that needs to convert their book to Kindle to increase sales.”
—Jonathan Mead